>The Engaged Library

>Tonight in class, our discussion was on search (hardly surprising in a class on Search & Discovery), but the last few minutes of the class really got me thinking about the ways libraries engage users by learning about them. We all know that companiesĀ use cookies and other tracking technology to learn more about our browsing/shopping/searching habits. Some of them are quite good at it, and some miss the boat entirely by focusing one message only by targeting the location of the IP address but not targeting their messageĀ (“Iowa City mom finds $5 trick to whiten teeth” folks, I’m talking to you). I tend to find a lot of advertising annoying at best and intrusive at worst, but obviously it’s effective or people wouldn’t be taking the time to design ads and pay to drop them all over the web. Our instructor, Cliff Missen (of Widernet Project fame) summed it up perfectly: “Advertisers, Google, etc. know users so well, but we don’t see that going on in libraries.”
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